Have You Already Given Up on Your New Year’s Fitness Resolution?

Here’s Why—And How to Fix It for Good

It’s mid-February, and let’s be real—how’s that New Year’s fitness resolution going?

Still going strong? Or have things started to slip?

Maybe you started January full of energy, ready to hit the gym, eat clean, and finally get in shape. But now? Life has gotten in the way. Work is exhausting, motivation is fading, and that “fresh start” feeling has worn off.

If this sounds familiar, you’re not alone. Studies show that most people quit their fitness resolutions by mid-February. But why does this happen every single year?

Because most people set the wrong kind of goals.

They start the year thinking, "I want to lose weight." "I want to get fit." "I want to look good on the beach."

But when motivation dips, when stress piles up, when that post-workout soreness kicks in, those goals aren’t strong enough to keep going.

The truth? If you’re relying on willpower alone, you’re doomed to fail.

If you really want to make fitness a permanent part of your life, you need something much deeper. Something that pulls you forward.

You need a higher purpose.

Meet Kenji—The Guy Who Couldn’t Stay Motivated

Kenji was 38 years old, a successful marketing executive with a great career, a loving family, and a comfortable life. From the outside, everything looked perfect. But inside? He felt stuck.

For years, Kenji viewed exercise as a necessary evil—something he had to do to stay healthy, but he hated every second of it. Running on the treadmill felt like punishment. Lifting weights? Just moving heavy objects for no reason. He kept skipping workouts, telling himself he’d start again next Monday.

Until one day, we asked him a question that changed everything:

Why are you even doing this? What’s the bigger picture?

And after some self-reflection and inner work, Kenji finally got it! His higher purpose. He realized—his higher purpose wasn’t just fitness. It was his kids.

Growing up, Kenji had a deep connection with his father through one simple ritual—they planted trees together. Every weekend, they’d go to a local conservation site, dig holes, plant saplings, and nurture them. His father used to say, "We’re not just planting trees. We’re planting a future. One day, you’ll bring your own kids here, and they’ll see the trees we planted."

Kenji had always planned to do the same with his own children. But life got busy.

Every weekend, he was too tired. Too drained from work. Too exhausted to be fully present.

The idea of getting outside, digging, lifting, and bending down felt impossible.

And that realization hit him hard.

This wasn’t just about skipping workouts. This was about missing out on the life he wanted to live.

The Shift That Changed Everything

That’s when everything clicked. Kenji stopped working out to lose weight. Instead, he started training to bring his dream to life.

He joined a local conservation project with his kids, dedicating every Saturday to planting trees together. At first, he struggled. He was out of breath. His back ached. His energy was low.

But week after week, as he trained his body and built his strength, something incredible happened.

✅ His workouts weren’t just about lifting weights - they were about lifting his kids onto his shoulders to see the trees they planted together.

✅ His runs weren’t just cardio - they were training him to keep up with them on their outdoor adventures.

✅ His motivation wasn’t just about himself anymore - it was about building a legacy.

For the first time in years, fitness had meaning.

Kenji’s entire perspective shifted. He didn’t need to “force” himself to work out anymore. He had a mission, a purpose, a reason to keep going.

And that’s when fitness stopped being a struggle and became a part of who he was.

What’s Your Higher Purpose?

If you’ve already started slipping on your fitness goals, it’s not because you’re lazy or undisciplined. It’s because you haven’t connected your workouts to something bigger than yourself.

Ask yourself:

🔹 What truly matters to you?

🔹 What excites you? What gives your life meaning?

🔹 What is something bigger than yourself that fitness could help you achieve?

Maybe it’s being a role model for your kids, showing them strength, resilience, and perseverance.

Maybe it’s living a life of adventure, hiking, traveling, and exploring the world fully.

Maybe it’s leading by example in your workplace, inspiring your team and promoting energy, health, and productivity.

When fitness is connected to a higher purpose, it stops being something you have to force yourself to do—it becomes something you want to do.

Turn This Into Action—Starting Today

1️⃣ Identify What Truly Matters to You

What excites you? What gives your life meaning? What’s something that lights you up inside?

2️⃣ Let Go of the “How” and Think Big

Forget limitations for a moment. If you had unstoppable energy, pure strength, and confidence, what would you create? What would you experience?

3️⃣ Write Down Your WHY Statement

Make it real. Make it personal.

❌ So you go from: "I want to get fit so I feel confident on the beach."

✅ To this: "I want to be strong and healthy so I can plant trees with my kids, just like my dad did with me. I want them to remember me as someone who was present, active, and full of life."

🔥 That’s the kind of WHY that will keep you going.

The Next Step: Rewire Your Motivation in Just 7 Days

If you’re ready to finally break free from the cycle of quitting, restarting, and losing motivation, I’ve created something for you.

Motivation On Demand is a 7-day course designed to rewire your brain for unstoppable fitness motivation. No more relying on willpower—this will make motivation automatic.

✅ 10-15 minute videos that train your mind like a high performer

✅ Eliminate self-sabotage and finally stay consistent

✅ Turn fitness into something you CRAVE, not dread

✅ Connect movement to something that truly excites you

And right now, the first 50 participants get an exclusive 50% pre-launch discount.

🎯 Click here to register your spot → https://www.sixthstrength.co.uk/course

💥 Not sure yet? Watch Day 1 for FREE on us! Get a firsthand look at how this course will change the way you think about fitness forever. Click here to watch Day 1 now → https://www.sixthstrength.co.uk/course

This isn’t about forcing yourself to work out anymore.

This is about changing the way you think about fitness forever.